Multicriteria Methods in Performing Companies’ Results Using Electronic Recruiting, Corporate Communication and Financial Ratios

نویسندگان

  • Ivana Bilić
  • Branka Marasović
  • Ivana Tadić
چکیده

Human resources represent one of the most important companies’ resources responsible in creation of companies’ competitive advantage. In search for the most valuable resources, companies use different methods. Lately, one of the growing methods is electronic recruiting, not only as a recruitment tool, but also as a mean of external communication. Additionally, in the process of corporate communication, companies nowadays use the electronic corporate communication as the easiest, the cheapest and the simplest form of business communication.

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تاریخ انتشار 2011